Process Post #11 – What Happens Next?

For our last week in PUB 201 (Week 12), we came together to debrief and think about the future of our websites. Because of the virus going around, I feel like I have been spending more time creating content and trying to tweak a few things here and there. When this class is over I … Read moreProcess Post #11 – What Happens Next?

Process Post #10 – Beyond Blogs: AI, Podcasts and Smart Speakers

For our last lecture this week (Week 11), we looked at the situation happening with brands in the podcast space, and how AIs will shape our online behaviour moving forward. We explored how voice and audio content is now an expectation, and not an added value. We see this within many homes around the world … Read moreProcess Post #10 – Beyond Blogs: AI, Podcasts and Smart Speakers

Process Post #9 – Building My Website’s SEO

This week (Week 10) we looked at the importance of a SEO. Essentially a SEO can be defined as search engine optimization. Websites and pages with “good” SEO tend to rank higher in search engine and appear within the first page of one’s results. One of the goals for my website is for it to … Read moreProcess Post #9 – Building My Website’s SEO

Process Post #8 – Monetization

One website I find myself spending quite a bit of my time on is YouTube. Youtube is a website commonly known to provide a space for individuals to watch, discover and create videos they enjoy. It is a major company that capitalizes on this week’s key concept, monetization (Week 9). Essentially, to ‘monetize’ something involves … Read moreProcess Post #8 – Monetization

Process Post #7 – Infographics

This week (Week 8) we discussed the importance of infographics and how different images can be used to bring livelihood to websites/blogs in order to break up texts and readings. In addition to this, there were a few examples of different sites you could used to develop a content theme. One site that I find … Read moreProcess Post #7 – Infographics

Process Post #6 – Brand Narratives

Week 7 – What are some of the more memorable brand narratives that you have come across. Why were they effective? What were the key take aways for you? What could have made the strategies even stronger? Blog your findings. This class we talked about the effect that a brand narrative has on a company. … Read moreProcess Post #6 – Brand Narratives

Process Post #5 – Storytelling

In lecture today (Week 6), Lauren Cheal discussed the importance of storytelling within brands. Something that really caught my attention was the Ted Talk video she showed us called, “How great leaders inspire others into action”. One of the key concepts it focused on was the idea of first figuring out a why, then finding your how and ending … Read moreProcess Post #5 – Storytelling

Process Post #4 – Advertising and Analytics

This week (week 5) we had guest lecturer, Michael Despotovich from Apples and Oranges Media, come in and talk to the class about navigating around different social and website analytics. In addition, we learned about elements like bounce rates and impression and how they are key aspects when analyzing an advertising campaign. This made me … Read moreProcess Post #4 – Advertising and Analytics

Process Post #3 – The Importance of Branding

This week (Week 4), we discussed the importance of branding and how the initial appearance (whether it be a logo or theme) plays a key role in creating a signature trademark. Designer, Mauve Pagé came in to talk about best practices in design and we tied together the fundamental concepts of a brand, its identity … Read moreProcess Post #3 – The Importance of Branding

Process Post #2: Media and Makers Commons Lab

This week (Week 3), our class went to SFU’s burnaby campus to check out the new Media and Makers Commons Lab. It was very cool to see and experience the new design and editing equipment accessible for students. A list of tools and services available to use: 3D printers, the Laser cutter, and the Dremel … Read moreProcess Post #2: Media and Makers Commons Lab